Web + Apps
I approach writing for the web as a user of the web, with the challenges of reading online always in mind.
I apply a critical eye to what I do and the format I'm doing it for, so I never just write. Because content strategy and page structure influence how long it takes for users to get to where you want them to be.
I work from a developed toolkit to get your user reading to the bottom, and that all-important call-to-action (which I’ll write for you too).
Kate carefully noted my style and vision for the agency, creating a perfect body of content to run
through the website. The tone of voice is spot-on, taking the reader simply through our offer.
Jody Juba, Founder, House of Juba